Investment Approach


The Power of Local

NorthStar/RXR seeks to leverage the long-standing relationships of RXR Realty and singular focus on investing in the New York Metro area to identify and execute investments that aim to maximize returns while mitigating risk.

NorthStar/RXR’s Competitive Advantage

  • Access to off market deals through RXR Realty’s proven track record, established local presence, market credibility and breadth of relationships.
  • Strong understanding of current trends in the New York Metro area with RXR Realty’s executive team members averaging 27 years of experience investing in the local market.
  • Real estate acumen and financial sophistication to underwrite and structure complex real estate transactions through RXR Realty’s vertically integrated organization.
  • Established relationships in New York Metro area with owners, tenants, brokers, elected officials and local municipalities.
  • Enhanced underwriting capability leveraging RXR Realty’s existing portfolio and extensive local market knowledge.
  • Demonstrated value creation capabilities over a multitude of market/real estate cycles due to multi-disciplined resources and ability to recognize risk-return opportunities.

NorthStar/RXR’s investments may be adversely affected by economic cycles and risks inherent to the New York metropolitan area, especially New York City and to risks inherent in geographic concentrations. The performance of NorthStar and RXR Realty is not indicative of the performance of NorthStar/RXR. There is no guarantee that NorthStar/RXR’s investment objectives will be met. The members of the RXR Realty leadership team face conflicts of interest relating to their obligations to other RXR Realty affiliated entities.


Please be aware that NorthStar/RXR, CNI NS/RXR Advisors, LLC, RXR NTR Sub-Advisor LLC, Colony NorthStar, Inc., RXR Realty LLC, NorthStar Securities, LLC and their respective officers, directors, employees and affiliates are not undertaking to provide impartial investment advice or to give advice in a fiduciary capacity in connection with NorthStar/RXR’s public offering. These entities and/or individuals may have financial interests associated with the purchase of NorthStar/RXR’s common stock, as described in the NorthStar/RXR’s prospectus. Investors should consult their financial advisors before making an investment decision.

This website is neither an offer to sell nor a solicitation of an offer to purchase any NorthStar Investment Program. NorthStar Investment Programs are only offered by means of a prospectus. This material must be read in conjunction with a prospectus in order to understand fully all the implications and risks of an offering of securities to which it relates. Neither the Securities and Exchange Commission nor any state securities regulator has passed on or endorsed the merits of this offering. Any representation to the contrary is unlawful. Consult the prospectus for suitability standards in your state. NorthStar/RXR is not available to residents of PA. Securities offered through NorthStar Securities, LLC, member FINRA/SIPC, an affiliate of NorthStar/RXR, the dealer manager for NorthStar/RXR. NorthStar Securities, LLC is doing business as NorthStar BD Securities, LLC (DE) in the following states: FL, GA, TX and WA.

Log in

create an account